TL Townsend Leather Website Launched with Premium Leather Handbags on Sale

December 4th, 2009 by Shannon-Rose Design

TL Townsend Homepage

TL Townsend Homepage

Over the last six years Shannon-Rose Design has had a great working relationship with Townsend Leather Company in Johnstown, NY—a worldwide supplier of leather products to the airline, hospitality, and interior design industries. We have been able to meet their needs nicely, thanks to our B-to-B experience in print, web, and tradeshow design and development. Last Summer they took out of our comfort zone.

The Home Page Has Three Versions That Randomly Change When Coming to Site

The home page has three versions that randomly change when coming to site.

Another Version of Home Page

Another version of home page

Their latest venture has brought us both into relatively new territory: the launch of their new global consumer brand, TL Townsend Leather.

Shannon-Rose designed and developed their new website that will establish, promote, and sell TL Townsend consumer brands. Among the brand’s new offerings, Terry Kucel, the company president, wants to begin production of high-end consumer leather goods, developing them as a premium brand over the next 10 to 20 years. Our goal was to create a look and feel to define their place in the high-end consumer goods market. Amber did a beautiful job on the design, and Ray utilized creative CSS and HTML to bring the site to life.

Boutique-Paradise-landing-page

Sara Eckler, marketing and communications manager for Townsend, said the company is introducing the TL Townsend product names to consumers with the TL Townsend web launch. In conjunction with the new site, Townsend Leather is currently revving up its global marketing strategies to expand beyond their current audiences.

Most of the bags will be sold online at www.TLTownsendLeather.com, but you can view the bags at the factory at the Townsend Manufacturing Plant in Johnstown NY. The initial handbag prices will range from $200.00 to $300.00.

TL Townsend Blog Page

TL Townsend Blog Page

Keep up with what they are doing on the design and retail front through their Blog. Watch this company grow in the coming years.

So what does this say about Shannon-Rose Design creating nice consumer brands? Yes we do.

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3 Responses to “TL Townsend Leather Website Launched with Premium Leather Handbags on Sale”

  1. dolceluver says:

    Other than Dolce, TL Townsend is one of my favs..

  2. [...] TL Townsend Leather Website Launched with Premium Leather Handbags on Sale | Shannon-Rose Design: Gr… [...]

  3. I certainly love the website design (and the handbags as well). Has the new design helped to increase sales and brand awareness? Based on looking at the site, it certainly makes a good first impression.