The redesigned NIKEiD product customization tool is an outstanding shopping experience. Created by R/GA, it’s one of the best of its kind, using flash to seamlessly combine incredible imagery with near microscopic detail and multiple angles of viewing, thousands of options for colors, styles, and performance features, and the ability to share designs across the web.

Picking colors: choose the color of the laces, outsole, base, eye stay, and even the Swoosh.

Making waves.

The tool is designed to be sharable on across social networking sites, mobile devices, and interactive signs and store displays. You can design a shoe or jersey and share it with friends, or inspire others by adding it to the Design Gallery. They’ve got an iPhone app you can download to design shoes on the go.

Fully searchable gallery

The Design Search gallery, above, is a really cool feature where users can search other user-created designs—searchable by all the features of the shoe. Above is an example of a search by color—green! It’s a great way to inspire creativity and make shoe shopping a little more involved. The tool is a clever spin on the shopping experience, giving users total control over the end product, made possible through some really slick design.

Shannon-Rose is no stranger to customization tools… check out our Build-A-Boat feature we created for Vespoli Racing Shells that allows users to select features of a boat while all changes and additions are tallied up at each step.

Tags:   Flash Website development · NIKEiD · shoe customization tool · Vespoli Racing Shells