This is a great little video about an incredible product that had a huge impact on the graphic design and photography world. Watch it and enjoy.

Freeing the photographer from the barriers between them and their subjects is the essential theme that transitioned us into the digital world. But one product lies between film- and pixel-based images. The Polaroid SX-70 Land Camera is to photography what the missing link between man and ape would be.
It empowered photographers to shoot and produce images without the help of a third party to develop their work. Although not nearly as accessible as today’s digital cameras, it’s popularity spoke volumes to the human love of images, and it’s potential market.

Tags:   Digital transition · Polaroid SX-70