Several weeks ago, we introduced you to the logo for 17 Chapel Boutique Condominiums and the building’s banner, and stated there was more to come. We are very proud of all the collateral material we created for this upscale living space in Albany, NY. It captures the feel of downtown city living, and the excitement of all that takes place in the neighborhood.
Custom Die Cut Cover
If you’re a print geek, here are a few things we included: we used a Rich Black in the large areas of solid color, making sure it was consistent and had no roller marks or blotches. Getting perfect ink coverage in these areas can be troublesome. The pocket folder has three panels, a custom die cut, and an outrageously beautiful design. The cover is a short fold that is held together with a velcro tab.
Bryan created the design, while Carey did the creative and content development. “Metropolitan. Classic. Upscale.” is the tagline developed by Shannon-Rose Design.
Floor plans and color images get inserted into the pocket for safe keeping. We also created new business cards, a series of direct mail postcards, and a rack card. Now… go buy a condo.
Tags: 17 Chapel Boutique Condominiums · Albany NY · Brochure design · direct mail design · graphic design · print advertising · Rosenblum Development Corp. · Upstate New York real estate
Great direct mail ideas as well as general print material ideas. Really makes people look twice and want to know more about what you are selling. Very effective print marketing.