No, this isn’t a post about what a great logo we created; we didn’t do it. What is interesting is the fact that you can print almost anything directly onto anything. Recently we had a small signage job near the town of Ticonderoga, NY that included two different kinds of usage. The large signs included a single post with a full color sign that would be placed next to a walking trail. The other, a trail marker that would be nailed to a tree. [Read more →]
Tags: Direct to Substrate printing · Trail Signage –
Here are some facts: Sales up 140 percent in metropolitan areas. Sales up 80 percent in their traditional regional market.
These are the sales figures months after the rebrand and package design for Bilinski’s Sausage. Their all natural chicken sausage had been on sale for about two years prior to the new design, but sales increased only after the new packaging came to market. The only variable was the rebranding; the only change was a redesign. It was a success story.
The basis of our success is understanding your audience, what criteria instinctively attracts them to your product, and we create a design based on your audiences intuition. That is Love at First Sight.
[Read more →]
Tags: Branding · Package design · Product reinvention –
Until we created new business cards for Turbine Services Limited, I had never heard of a QR Code. All you have to do is photograph this code with your I-Phone or Blackberry and it will immediately insert their name and contact information into your address book (of course, there’s an app for it). Apparently they are the rage in Europe.
They will hold more information than just an address, you can print them out at any size, place them anywhere. I can imagine they would work great in a storefront window, the side of a car, on restaurant napkins, the back of a T-Shirt, and even casino chips. But once they become commonplace, they will just be another communication form and the marketing value will fade.
Tags: QR Codes –
In 2009 Wilton Wildlife Preserve came to Shannon-Rose Design to design a small three-panel brochure that seemed to make them quite happy. About 4 months later I received an email from our Passion Project Online Form, asking for a website at no cost. They were a perfect candidate for our community-oriented Passion Project program, and it was agreed to help them out.
[Read more →]
Tags: Passion Project · Social Media · Wilton Wildlife Preserve –
Press Release
FOR IMMEDIATE RELEASE
Date: August 12, 2010
Contacts: Cheryl G. McGrattan
Public Relations Director
cmcgrattan@nlh.org
Nathan Littauer Hospital and Nursing Home
(518) 773-5533
(518) 332-2505 cell
Nathan Littauer Ahead of the Pack: Most Connected Hospital in the Region
Hospital reaches new heights (and new people) using social media
Gloversville, NY…You may be surprised to hear that the hospital with the largest social networking system is Nathan Littauer Hospital in Gloversville, NY. “We wanted to build an information platform not just a website.” stated Laurence E. Kelly Hospital President and CEO. He added, “We have a lot of information and good news to share here and we saw social media as just one more way to reach our vast audience.” He explained, “Also, we wanted people to know that we embrace new technology in a myriad of forms, be it in social media or in medicine.” [Read more →]
Tags: Nathan Littauer Hospital · Social Media –
