Shannon-Rose Design: Marketing for a Manufacturing Company

November 6th, 2009 by Shannon-Rose Design

manufacturing-composite

Shannon-Rose Design specializes in helping Manufacturing Companies with their marketing

If you are a manufacturing company in the United States, and are frustrated with how to market yourself in this new global environment,  you are probably not alone. Manufacturers must convey large amounts of information about their product in a crowded marketplace. Whereas broad, sweeping generalizations about what a company does or sells serve as a great way to get your name out there, manufacturing companies cannot sum everything up so simply. There are parts, processes, machines, and technical services that must reach diverse audiences. How do you define what you offer to each marketplace?

Not Just More Search Results,  More Effective Search Results

Shannon-Rose Design has a strategy that blends old and new media. Our strategies are based on the fact that your website is the center of your marketing, and we research search terms that will help your potential customers find you and optimize your site to gather results that have a better ROI.

  • Set up a Google Analytics account
  • Create a WordPress Blog for SEO effectiveness
  • Spend time to define categories that are essential to your business
  • Update Blog regularly, use helpful search terms to drive traffic to post
  • Tag each article with a relevant topical words
  • Create a memorable and consistent message that relates to your clientele
  • Balance SEO with usability:
    • Many SEO specialty companies get results by packing each page with mounds of text. Yes, this does help drive traffic to your site, but trying to find what you searched for in a forest of text results in complete frustration. A qualified web company will distribute information in an organized way that’s easy for the user to find what he or she is looking for.

People within the manufacturing sector are not a young crowd well versed in the functionality of Twitter and Facebook, so you need to keep a balance between your involvement in tradeshows, trade magazines, online directories and specialized search engines such as GlobalSpec.

Townsend-Homepage

We’ve had a lot of success creating websites, print, tradeshows, and online marketing for manufacturing companies, including Turbine Services Limited, Guyson Corporation,  Townsend Leather,  Champlain Stone and others.

We currently have two projects in their beginning phases: websites for Greno Industries and The Arsenal Business & Technology Partnership. Both will have a large social media element included in the final construction. Knowing your audience, speaking directly to them, and developing strategies to achieve this is what Shannon-Rose Design can help you achieve.

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