We are happy about some new work we are doing for Vespoli Racing Shells, which includes the 30th anniversary logo and some print advertising. Up until now we have done some extensive web work for them, but we have finally gotten some print media to work on.
Our First Print Ad for Vespoli Racing Shells
The overall look is similar with mild changes to the look and feel of the past advertising. Vespoli’s presence is dominating in the rowing world and it would be silly to make a major change to such a successful brand.
The ad highlights a new feature of 2010 Vespoli racing shells—a flotation device in the form of portal caps and air-tight compartments to keep the boat afloat no matter how much water gets in. Competitiors have implemented slosh-out methods to control water levels, but Vespoli’s portal caps are totally passive. It’s easy—and most of all, safe—for rowers. Vespoli is the only US manufacturer of racing shells following FISA’s Flotation Guidelines.
When sink or swim aren’t the only options—float!
Tags: Albany NY · Glens Falls NY · Graphic Design Advertising · logo design · Manufacturing · Saratoga NY · Vespoli Racing Shells