The idea of the Radiology Revolution came from Nathan Littauer Hospital in-house marketing guru Cheryl McGrattan. The phone call came mid-afternoon, the voice said in a strong confident tone “I want a post card, and it should be lenticular, billboards that send you to a website at RADIOLOGYREVOLUTION.COM where you will have a new website built to tell everyone about it. Oh and a brochure… and I don’t have much money. And probably some other things I haven’t thought of yet. Could you please get me a quote?”
The idea wasn’t ours, but the design, logo, construction and implementation was. I have always wanted to do a lenticular postcard, but this was the first client to go for it.