Here are some facts: Sales up 140 percent in metropolitan areas. Sales up 80 percent in their traditional regional market.

These are the sales figures months after the rebrand and package design for Bilinski’s Sausage. Their all natural chicken sausage had been on sale for about two years prior to the new design, but sales increased only after the new packaging came to market. The only variable was the rebranding; the only change was a redesign. It was a success story.

The basis of our success is understanding your audience, what criteria instinctively attracts them to your product, and we create a design based on your audiences intuition. That is Love at First Sight.

Bring New Products to Market

New to products going to market need to have a quick return on investment. We have experience in new product brand development and packaging.

Lazy Dogg Cookie Co. Pup-Pie Box

Kobors Beer Was Our First Packaging Job

Reinvent Established Brands to the Market

Menges & Curtis: a successful Relaunch of An Old Brand

As products age, they have a cyclical lifespan beginning with introduction, growth, maturity, then reinvention or obscurity as it declines. After years of decline in sales, it is easy to let a product die, but maybe it’s worth the risk of reinventing the product and putting it back on the market.

Reinventing a product at the bottom of its lifecycle

Product transitions are a fact of life. Give us a call and see if there is something we can do to bring your product success anywhere along the product lifespan.

Tags:   Branding · Package design · Product packaging · redesign · Saratoga Springs NY