Shannon-Rose Design of Saratoga Springs, NY facilitated the entire rebrand and renaming of established Albany, NY-based gas distribution company, AWESCO. After 70 years in business, AWESCO’s shift toward specialty gas, and its standing as the last privately-owned gas distributors in the area, the time presented itself to give the company a refresh and restake its claim in the market. It became Noble Gas Solutions and received a new design, new logo, new print materials and signage, and a new website. We provided copywriting, design, web development, and full branding and messaging development.