Convince Me This Has Marketing Value.
Many marketing firms are expressing how they are fully twitter capable and are creating guerilla marketing campaigns around it. Twitter is categorized as a microblog, which is essentially a single statement uploaded in to a catalog (or blog) of other single statements. sample statement: “I’m at the Killing Grounds Coffee Shop, waiting in line.” also see http://twitter.com/gstephanopoulos.
I have begun to think marketing professionals talk about Twitter because it makes them feel smart to talk about things that their clients don’t understand.
I have seen very little marketing value in Twitter. I’m looking to hear from someone how it integrates into a marketing program.
Posted by Richard Kline
Tags: george stephanopoulos · guerilla marketing · microblogging · twitter
I’m not a member of the “Twitterati” but as a marketing professional I follow the Twitter trend in friendly discourse and the news. Mediabistro.com recently ran a story (or perhaps they linked to it; now I’m not finding it on their site) on how a lot of Twitter users and non-users are “over” the mobile device, finding its function to post updates in real time an overwhelming flow of junk, narcissistic and pointless. Some marketers are indeed using it to post URLs to their sites or their clients’ sites, and in a survey I read about recently (perhaps part of that mediabistro.com story), a significant percentage of Twitter users said they almost always skip those URL “tweets.”
So far I haven’t seen much evidence that Twitter is an effective marketing tool, but for the appropriate client it could indeed serve as a decent PR tool to help a company keep a presence on the Web and in consumer consciousness. For example, a Web entrepreneur friend of mine tweets when a new client signs on with him, which may give his client a little attention, as well as it may communicate to hundreds of fellow Tweeters that my friend’s Web development business in faring successfully. A solid PR tool, perhaps, but to my mind not much of a persuasive marketing device.
[...] you’ve read this previous post on
Twitter is now one of social media marketing tools. I have seen many commercial websites allow user to contact them though Twitter.